Northeast Publications, Inc. produces targeted information to specific
audiences using both print and online media. Today we serve four distinct
audiences: Visitors to the Cape & Islands (TRAVEL), Corporate
Meeting & Event Planers (MEETINGS), Homeowners interested in remodeling
(HOME), and Golfers, including those who live here and those who visit
to play (GOLF).
In a sea of local newspapers,
broad based lifestyle magazines and thousands of search engine and website
offerings, it is hard to discern which media is right for your business.
Northeast Publications, Inc. strives to deliver our advertisers a well-defined
audience, both in print and online. This approach allows us to design
integrated marketing programs that enable you to zero in on your target
and, most importantly, deliver measurable results.
Integrated Marketing is key
for small companies to learn and begin to implement. Doing so will make
your business more competitive, more profitable and more successful.
All our media here at Northeast Publications is targeted and tightly
integrated with our print and online products. This enables us to share
information with the thousands of consumers who use the Internet to
help satisfy their information needs. This approach enables our marketing
partners to zero in on their core targets and to maximize their marketing
return on investment.
All our integrated marketing programs are designed to achieve our customer's
goals. If the program is not effective, we know you will not return
to buy our products again. It is very important for our advertisers
to set well defined goals with their advertising so we can properly
evaluate if your marketing investment worked. Without implementing this
basic strategy, you could be walking away from your best performing
media.
Every integrated marketing program
offered at Northeast Publications, Inc. will be designed to meet your
objectives. Our goal is to make sure all our customers are satisfied
with their investment with us. If at the end of your marketing program
you feel the value was not delivered, then we will do everything we
can to insure that the value is delivered.
Northeast Publications Inc.,
located on Cape Cod, was incorporated in 1992 with the creation of the
Cape Cod Travel Guide Including Martha's Vineyard & Nantucket.
At the time, there was no national publication to represent the destination
to travelers outside of the seven-state region around the Cape &
Islands. The publication was a success and is now published twice annually.
In 1996, the Cape Cod Meeting & Event Planners Guide was
created to collectively promote the Cape & Islands as a world-class
meeting and event destination for corporations. In 2000, Golf On
Cape Cod magazine was launched to serve Cape Cod's golf community,
comprised of those who live here and those who visit. The magazine is
currently published quarterly in print and online. Our newest edition
to the portfolio is Home Remodeling Cape Cod and the Islands magazine
- a Verified Resource Guide to serve homeowners in search of qualified
contractors, service providers and suppliers to hire.
With the Internet becoming
an important viable medium for both our advertisers and reader customers,
Northeast Publications has invested heavily on the web and is currently
publishing websites for each of our products.
Northeast Publications Inc.
creates high quality targeted media to fill the information needs of
readers. We integrate our print and online products together to serve
both our reader customers and advertisers. By serving our readers well,
and by integrating both our print and online products together, we offer
compelling marketing programs to help our partners.
Today we serve four distinct markets - visitors to Cape Cod, Martha's
Vineyard & Nantucket, meeting & event planners, golfers & homeowners
- through a platform of high quality media products in print and online.
Paul W. Reiss, President and Publisher
Paul founded Northeast Publications Inc. in 1992 with the creation of the Cape Cod Travel Guide Including Martha’s Vineyard & Nantucket, published in May 1993. Prior to establishing the company, Mr. Reiss spent twenty years with McGraw-Hill Publishing Company in a variety of sales and publishing positions. He left McGraw-Hill as Vice President and Publisher of Electronics magazine in 1985 to join Scholastic Inc. as Vice President and Associate Publisher of Family Computing magazine; he later repositioned that magazine as Home Office Computing. He left Scholastic Inc. in 1992 to establish the Cape Cod Travel Guide and to fill a void in the marketing of Cape and Islands nationwide. Paul has a B.A. in Psychology from Fairfield University and has completed the Harvard Business School Marketing program.
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