The Internet continues to develop into an effective tool in the customer acquisition process. Its inherent accountability makes it a performance-marketing tool. The challenge is to know which components of your marketing budget are delivering you the most ROI. Such information will help you to control marketing costs while maximizing your returns.

Effective marketing on the web today goes beyond search engine optimization, pay-for clicks, or looking only at which website delivered the most traffic. Today, it's more about which websites or print publications delivered the most qualified traffic that resulted in closed business most efficiently. Northeast Publications, Inc's integrated marketing programs deliver more qualified potential customers than any other source.

Integrated Marketing- Why It Is Needed Today:
Measurable return on marketing investment (ROMI) is being demanded by the economic realities of today's marketers.

Marketing and advertising programs must be connected to measurable returns (ROI). In part, it is simply a matter of fewer dollars to go around in the marketing budget, along with an increase of media options. Marketers must be able to justify their expenditures in terms of return to the company's bottom line. Some companies have abandoned print advertising because it is difficult to measure its performance, and it is hard to justify what you cannot easily measure. Yet we know the value of traditional print advertising has not changed. We have insight to help answer the question - where does print advertising fit in today's' marketing programs?

FACTOR # 1
Consumers are complex creatures who build their own networks of information sources as a way of efficiently accessing the data they need to make purchasing decisions. Marketers must choose their media and sequence their communications to reach buyers at key points of greatest receptivity throughout the sales process - from awareness of your business/product, to consideration, and all the way to a purchase decision. The challenge is to find the route with the most impact and highest ROI.

FACTOR # 2
With a plethora of online media options available to consumers, from content aggregator websites like about.com, search engines like Google and Yahoo, to the hundreds of small regional websites, consumers have become weary of the information they see on these sites.
Trusted media has become paramount throughout the buying process. Print magazines are viewed as the most trusted information sources when compared to stand-alone websites. What website information would you view as more credible? One that is backed by a quality printed publication or a webzine?

FACTOR # 3
Content is the key to delivering a qualified prospect. Magazine publishers possess the editorial and photography that consumers need to make informed purchasing decisions. By putting our content online, we are able to connect our information to the millions of potential customers online.

All three factors call for a fundamental shift in how marketers look at their media and marketing investment.

It is essential for marketers to partner with providers of quality editorial content in print and online to deliver the most qualified potential customers.

Integrated Marketing Programs That Work:
As one of the oldest magazine publishers on Cape Cod whose sole purpose is to provide specific information to targeted audiences, we know which media is used most in the purchase process. We have leveraged our 50-plus years of experience and have built powerful media platforms, in print and online, to deliver our advertisers more qualified prospects than any other media service. We provide our partner advertisers with turnkey integrated marketing programs that combine both print and online advertising.

Please contact your local representative or our customer service department at 508-398-6101 Ext. 113 to request a proposal for an integrated marketing program designed specifically for your business.

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